If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This Certificate, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool.

You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website.

Classes Include: 

• Google Analytics
   Winter (February 6th - March 3rd)
   Spring ( April 3rd - April 28th)

• Advanced Google Analytics
   Winter (March 6th - March 31st)
   Spring ( May 1st - May 26th)

The Adobe software tools are the leading software for graphic design. Adobe Illustrator is the industry standard computer illustration software. Use Illustrator to draw shapes and design logos, flyers, posters, banners, business cards or any other vector graphics for print or web. 

Adobe InDesign is the industry standard page-layout program that works with Adobe Illustrator and Photoshop seamlessly. InDesign allows you to create simple to complex multi-page documents such as brochures, flyers, books and magazines. Use Adobe Photoshop to effectively work with selection and editing tools, layers, and masks to edit, retouch and enhance existing images or create your own composite digital art work. Access to the Adobe software tools required.

The classes included in this certificate program are: 

• Adobe Illustrator Essentials
   Winter (February 6th - March 3rd)
   Spring ( April 3rd - April 28th)

• Adobe Photoshop Essenatials
   Winter (March 6th - March 31st)
   Spring ( May 1st - May 26th)

• Adobe InDesign Essentials
   Winter (April 3rd - April 28th)
   Spring ( June 5th - June 30th) 

Software Requirements: 

For all online Adobe classes, students are responsible for purchasing their own software for their course. Trial versions of Adobe software are sometimes available on the Adobe company website.  

If you're taking the entire “Graphic Design certificate” you'll need Adobe Illustrator, Adobe Photoshop and Adobe InDesign. Otherwise you may sign up for a single software. 

*Note: There is no school discount through LERN. More information on Adobe Creative Cloud software can be found at adobe.com 

Discover advanced and new best practices in Integrated Marketing, the growing field that integrates traditional print marketing with digital marketing for even greater marketing success. Young generations are embracing print as well as online media, creating this exciting new area of marketing.

Find out the keys to success in the almost forgotten but still remarkably effective area of print, including catalogs, direct mail letters and post cards.  Gain advanced marketing concepts and principles such as R, F, & M analysis; AIDA, and the 3-30-3 principle, that lead directly to practical marketing success. Acquire the understanding of how digital marketing and print complement and enhance each other, and how to integrate both kinds of marketing for even greater overall effectiveness.    

Come away with a new marketing expertise to make your value in the workplace even stronger. 

Classes included in this certificate program are: 

• Advanced Marketing Concepts
   Winter ( February 6th - March 3rd )
   Spring ( April 3rd - April 28th )

• Successful Print Marketing
   Winter ( March 6th - March 31st )
   Spring ( May 1st - May 26th )

• Integrated Marketing Best Practices
   Winter ( April 3rd - April 28th )
   Spring ( June 5th - June 30th )

Especially geared for future leaders in the Gen Y generation (born 1980-1999), the certificate provides how-to practical information on advancing your leadership potential and making a difference in both the workplace and in society.   

Find out what it takes to become an effective leader. Discover your style of leadership.  Discuss task completion, building relationships with your subordinates, becoming socially perceptive to changes in the workplace, utilizing your emotions in a positive and effective manner, and addressing challenging goals.  

Then learn the unspoken secrets that leaders know and the strategies they employ/exhibit in for influencing others. Leadership skills are acquired and learned.  You can become a leader if you know the do’s and don’ts; what to say, what not to say; what to do, what not to do.  

At the end of completing the three course certificate, you will come away with a new understanding, new toolbox of leadership skills, and the information to move your leadership development into high gear.

Classes offered in this certificate program are: 

• Leadership Principles
   Winter ( February 6th - March 3rd )
   Spring ( April 3rd - April 28th )

• Developing Your Leadership Skills
   Winter ( March 6th - March 31st )
   Spring ( May 1st - May 26th )

• Developming Your Professional career
   Winter ( April 3rd - April 28th )
   Spring ( June 5th - June 30th )

Enhance your management skills through this program for supervisors, managers, and emerging leaders. Nothing creates success like a solid foundation. Discover the keys for effectively managing your employees. Find out how to create clear expectations, engage and motivate employees, and increase your effectiveness.  

Then you will explore the principles of collaborative management and gain insight on how to expand your collaborative skills for success of your team or organization.   

Finally, get the keys to manage different generations in your workplace. Discover what motivates each generation at work, what incentives they respond to, and what messages they value. 

Classes offered with this certificate program are: 

• Management Boot Camp
   Winter ( February 6th - March 3rd )
   Spring ( April 3rd - April 28th )

• Collaborative Management
   Winter ( March 6th - March 31st )
   Spring ( May 1st - May 26th )

• Managing Generations in the Workplace
   Winter ( April 3rd - April 28th )
   Spring ( June 5th - June 30th )
  

Discover the keys to communicating with and managing remote workers, one of the fastest growing sectors of the workforce.   

Some 80% of employers are keeping some or many of their employees working from home part of the week. People working from home are 25% more productive than those who work in an office. Working from home is here to stay. 

Tap into the experience of a CEO who has been managing remote workers for 22 years. He has pioneered the fundamental processes and procedures you won’t get anywhere else. And consulted with organizations around North America on managing remote workers.  

Two one-month courses.

Classes included in this certificate program:

• Remote Working and Communicating
   Winter ( February 6th - March 3rd )
   Spring ( April 3rd - April 28th )

• Managing Remote Workers
   Winter ( March 6th - March 31st )
   Spring ( May 1st - May 26th )

Must-have skills to succeed in the workplace include the ability to create, edit and manage presentations in MS PowerPoint, documents in MS Word, email and calendars in MS Outlook, and spreadsheets in MS Excel. Microsoft Office Suite of applications is the most used software tool in the world. Stay current with this class, as it is always up-to-date and will change as the features of MS Office change over time. Master the most common uses so that you can work faster and more efficiently and can take your computer skills from plain and drab to exciting and engaging. You will leave class with a set of skills that are a workplace requirement in today’s fast paced ever-changing environment and will enable your future career success.

A must-have skill to succeed in business, whether an entrepreneur or a valued employee, is the ability to create, edit and manage spreadsheets. Microsoft Excel is the most used spreadsheet tool in the world.   

Begin with learning how an Excel worksheet is constructed, populated with content, and edited for delivery. Discover how various menu items, commands, settings and processes affects the look of your Excel worksheets and workbooks.   

Then, increase your efficiency by learning how to organize, display and calculate your data into useful information. Identify different types of data and how data can be best visually represented or formatted, by using different data tool techniques.   

Finally, you’ll learn a variety of Excel’s most powerful features to analyze data quickly and easily. This Certificate will help you discover how to attractively visualize your data into meaningful information with confidence.

Students must have Microsoft Excel to complete this certificate. 

Classes included in this certificate program: 

Mastering Microsoft Excel
Winter: February 6th - March 3rd
Spring: April 3rd - April 28th

Intermediate Excel
Winter: March 6th - March 31st
Spring: May 1st - May 26th

Advanced Excel
Winter: April 3rd - April 28th
Spring: June 5th - June 30th