Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies.  No eMarketing experience or expertise is necessary. 

If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. 

Classes included in this program:

• Improving Email Promotions
   Winter (February 6th - March 3rd)
   Spring ( April 3rd - April 28th)

• Boosting Your Website Traffic
   Winter (March 6th - March 31st)
   Spring ( May 1st - May 26th)

• Online Advertising
   Winter (April 3rd - April 28th)
   Spring ( June 5th - June 30th)

If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This Certificate, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool.

You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website.

Classes Include: 

• Google Analytics
   Winter (February 6th - March 3rd)
   Spring ( April 3rd - April 28th)

• Advanced Google Analytics
   Winter (March 6th - March 31st)
   Spring ( May 1st - May 26th)

Discover advanced and new best practices in Integrated Marketing, the growing field that integrates traditional print marketing with digital marketing for even greater marketing success. Young generations are embracing print as well as online media, creating this exciting new area of marketing.

Find out the keys to success in the almost forgotten but still remarkably effective area of print, including catalogs, direct mail letters and post cards.  Gain advanced marketing concepts and principles such as R, F, & M analysis; AIDA, and the 3-30-3 principle, that lead directly to practical marketing success. Acquire the understanding of how digital marketing and print complement and enhance each other, and how to integrate both kinds of marketing for even greater overall effectiveness.    

Come away with a new marketing expertise to make your value in the workplace even stronger. 

Classes included in this certificate program are: 

• Advanced Marketing Concepts
   Winter ( February 6th - March 3rd )
   Spring ( April 3rd - April 28th )

• Successful Print Marketing
   Winter ( March 6th - March 31st )
   Spring ( May 1st - May 26th )

• Integrated Marketing Best Practices
   Winter ( April 3rd - April 28th )
   Spring ( June 5th - June 30th )

Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart.  Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do.

The classes included in this certificate program are:

• Video Marketing
   Winter ( February 6th - March 3rd )
   Spring ( April 3rd - April 28th )

• YouTube For Business
   Winter ( March 6th - March 31st )
   Spring ( May 1st - May 26th )

Businesses are turning to podcasting to grow their brand and connect with customers. People with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business.  Learn how to take your business or hobby and turn it into a podcast.  This step-by-step class will take you from start to finish and cover the required elements needed to get your show online.  Come to class with your idea and end with your show online for all to hear.

Get in on this exciting and growing way to communicate, market and serve your customers and clients.  For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. 

Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.

Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks.

Introduction to Social Media must be taken before Integrating Social Media in Your Organization and Marketing Using Social Media. 

• Introduction to Social Media
  Winter ( February 6th - March 3rd )
  Spring ( April 3rd - April 28th )

• Marketing Using Social Media
  Winter ( March 6th - March 31st )
  Spring ( May 1st - May 26th )
 
• Integrating Social Media in your Organization
  Winter ( April 3rd - April 28th )
  Spring ( June 5th - June 30th )